Could Waterbeds Ever Make A Comeback
The waterbed was born around a half-century ago as the counterculture's answer to one thing pretty fundamental. We're talking a scarcity of sleep, after all, although the promise of sloshy lovemaking was a definite promoting level again in the day, too. It was an almost quick, groovy-licious success. By the late '80s, waterbeds accounted for someplace round 15 p.c of the bedding market, or a tidy $2 billion a 12 months, according to a new York Instances article at the time. In the event you had been cool back then - or thought you had been or wanted to be - or if you valued a very good evening's sleep on gently rolling waves or dreamed of nights filled with wild browsing passion, you owned a waterbed. Or you wanted one. The novelty wore off. The revolution died. The summers of love ended. The era pale away. Lately, gross sales statistics for waterbeds are laborious to return by.
However it's clear that issues aren't like they have been back in the swinging '70s and '80s and even into the '90s. The competitors (primarily things like air mattresses and memory foam) has grown. The number of waterbed manufacturers and sellers has shrunk. Do you even know anybody who nonetheless owns a waterbed? Lynn Hardman does. He nonetheless sleeps on one every night time. He is additionally bought thousands of them over the past few many years to numerous satisfied prospects. Hardman owns Southern Waterbeds & Futons in Athens, Georgia, and say that enterprise is not like what it was in the '70s, a time when mattress shops didn't dot each strip mall in every suburb, and mom-and-pop outlets did not need to compete with the internet. But there's nonetheless enterprise on the market. The waterbed remains to be hanging on. Hardman, who has operated his retailer for forty three years, almost so long as waterbeds have been around. I nonetheless think the waterbed is the best mattress that's ever been invented. It's like a novelty item.
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